Shouting at your customers
When communicating directly with your customers by phone or face-to-face, it is rather unlikely you will ever shout at your customers. It would be rude.
So I don’t understand why some companies “shout” at their customers when communicating by email. With “shouting” I mean those companies use CAPITAL LETTERS, which are associated with “shouting” in the online world. An example of such an email is shown in the blog of 37signals:
Hi John, Welcome to Highrise and thanks for signing up! You signed up for a FREE account. ACCESS YOUR HIGHRISE ACCOUNT at: https://johndoe.highrisehq.com YOUR USERNAME is: johnny UPGRADE, DOWNGRADE, or CANCEL your account anytime at: https://johndoe.highrisehq.com/account GOT QUESTIONS? Get help here: http://www.highrisehq.com/help http://forum.highrisehq.com THANKS AGAIN for your business!
2 comments
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In that context it’s more as titles. With mails there is always a bunch of problems:
– They should be easy to read – titles are needed
– They probably should not be HTML
– They shouldn’t be too long
So all-uppercase in this context serves as a title. This is a valid compromise I’d say.
Thanks for your comment, Patrice.
At least for me it is still shouting even if you look at the uppercased words as titles. But else I agree with your points.
Maybe the following email would be better: